Blog Post Do you want to know how automation as a service works and solves complex business tasks? Well, read on, as this guide is all about AaaS.
Syed Hassan ZamanIn today's world, technological advancements are taking place at an unprecedented pace. To win this race against time, service industries and business organizations are shifting rapidly toward business automation and digital frameworks. Millions of businesses deploy automation services due to the results they produce by enhancing productivity, reducing manual labor and business costs, and providing 24/7 customer support.
According to Forbes, using automation support for your business could save you USD 4 million annually. This is done by streamlining workflows with the digital workforce through a process known as automation as a service or AaaS.
So, what exactly is AaaS? How does it solve complex business tasks, and what are its advantages? Keep reading our guide to find out more.
Automation as a service (AaaS) refers to a custom-made software model provided to businesses through tailored automation services. It may include AI chatbots, voicebots, ticketing responses, email automation, and knowledge base, to name a few. These are web-based models designed to improve a company's business procedures, marketing, customer services, and overall workflow.
For optimal results, AaaS is often integrated with Robotic Process Automation (RPA), an AI-powered technology that designs software robots to emulate human interactions and conversations with digital systems.
To understand AaaS better, an example of automated services is:
"ABC courier was dealing with a high volume of invoices and financial transactions, which was difficult to manage manually. Shifting to Automated invoice management software made it easier, less time-consuming, and error-free."
There are numerous ways in which Automation as a service can help businesses grow, evolve, and scale. Let's take a look at some of them:
The famous chatbots and digital assistants we all interact with! When integrated with AI chatbots, customer service can instantly handle questions, complaints, and FAQs and resolve up to 75% to 90% of general customer queries.
AI-powered virtual agents can provide 24/7 support regardless of customers' location or time zone. Chatbots can deliver answers with speed and accuracy, deal with complaints, automate troubleshooting, and educate customers regarding products and services. This naturally boosts customers' confidence in the business, as 80% of consumers report interactions with chatbots as positive and satisfactory.
Automation as a service is crucial in boosting sales by providing the sales team with the tools they need to succeed. Automated sales tools provide a comprehensive view of the sales pipeline, enabling sales staff to identify potential opportunities and take proactive measures to close deals.
Automated sales systems are capable of guiding customers through the buyer's journey. They can provide customers with all the relevant information about a product, detect buyer's intent, and send personalized product recommendations in the form of engaging carousels. Businesses that use a sales automation service report up to 10% higher sales.
AI chatbots and virtual assistants are designed to seamlessly integrate with websites, social media, and messaging apps, elevating marketing to new levels. These chatbots can use the stored data to promote exclusive deals, discounts, and sales offers to customers as per their purchasing history. Automating tasks like emails and social media posts with generative AI tools helps marketers create effective campaigns on time.
Marketing automation can improve ROIs by helping marketers detect campaigns' effectiveness in real-time and providing insights about customer behavior and preferences.
Collecting your customers' complaints and comments manually could take time and effort. Automated software and chatbots respond to every customer and collect feedback through comments and ratings. This makes it easier for businesses to evaluate where things work fine and which areas need improvement.
Besides customer feedback, AaaS makes it easy to analyze metrics and promote real-time data-driven decisions.
Automation comes with numerous benefits for businesses who use it in their day-to-day operations, such as:
Automation helps businesses save their most precious commodity, i.e., time. Automated software and chatbots can integrate with internal data and CRM software, saving staff from a lot of paperwork, setting reminders, and manual labor.
AI-powered chatbots can deal with millions of customers at a time, leaving agents and support staff free from doing repetitive tasks and burnout. When automated tools and systems work efficiently, humans can utilize their time for productive opportunities that need creativity and critical thinking.
By avoiding the costs of having a 24/7 support team, organizations can save significant money. Automated customer services work primarily through conversational apps, which can reduce phone inquiries by up to 70%. The cost reduction doesn't stop there; it also saves the paid wages that go towards repetitive tasks handled by chatbots and sometimes wholly replaces them. This money can be invested in better jobs that positively impact business.
Errors are expensive; they can cost businesses over USD 64.2 million annually. Using Automation and bots reduces the risk of human errors in firms. Since all the data is automatically processed, there is no room for typos and attention span-related mistakes. Fewer errors mean the staff doesn't have to spend time redoing a lot of tasks, saving time, money, and costly penalties.
The end goal of every business intervention should be customer satisfaction. People are embracing chatbots and digital assistants more and more with time. With fast and accurate responses, on-the-go customer service, and tailored purchasing suggestions, customers enjoy an enhanced shopping experience. More happy and loyal customers means more sales and a high ROI, hence a win-win for clients and companies.
Automation as a service market is experiencing tremendous growth as businesses increasingly adopt automated systems to streamline their operations. For those who are looking forward to AaaS integration in their businesses, customer service automation is a great idea to begin with. Aidbase is a leading platform that designs and builds AI-powered chatbots for 24/7 customer service. With Aidbase’s help, businesses can achieve maximum efficiency and generate more revenue through AI Chatbot customer service.
Automation as a service provides businesses with a sustainable ecosystem with smooth workflow, enhanced productivity, and excellent customer service. Intelligent AI chatbots and virtual assistants make complex business tasks easy to solve and create a positive customer experience. In the long run, companies leveraging AaaS will be way ahead of those that are not.
Want to know more about AI automation? Check out www.aidbase.ai for the most advanced AI support solutions.
